I value honesty, transparency and showing-up. I believe in making complex topics accessible and interesting to all audiences. I want people to enjoy working with me and the work I’m passionate about. Let’s enjoy the ride!

I particularly enjoy working with eco-friendly brands and products.

This is the part where I must blow my own horn, so forgive me. I have spent over ten years working with and for agencies in data and analytics.

With over ten years of experience in digital marketing, data, and analytics, I've specialised in technology, measurement, and strategy in implementation and senior leadership roles. Previously, Head of Data and Analytics at Reason Agency.

I founded, led and sold Absolute Analytics Ltd, a successful digital analytics team and consultancy, where I developed unique processes and methodologies for collaborating with international enterprises, corporates and SMEs.

I’m the author of “Your Data is F**ked for Marketers“.

I work remotely or in person. I’m happy to travel and mostly work in London, Exeter, and the surrounding areas.

That’s a Tui, a colourful bird from New Zealand. As a New Zealand and British citizen, I have full rights to work in either country. McKTui reflects my admiration for both countries. Also, another Mark McKenzie took my domain.